Abstract
Copyright law protects the intellectual right of any created work of art. This protection comes in different forms of right but in particularity of this paper, the focus is on broadcasting right which is the legal authority to own and control the broadcast of any creative work. Sports as a form of human active expression, does not qualify for copyright but a mere idea. The protection of sports content lies in the commercialization of the broadcast. In a multi-billion-dollar sport empire, copyright broadcasting becomes so paramount especially due to the globalization of technology resulting in unprecedented rise of social media. This visa free social media world has made the adulteration, abuse and infringement of intellectual property right (broadcasting copyright) difficult to stop. This increasingly becomes frustrating with varying copyright laws of various jurisdictions and the anonymity of cyber piracy which make it so difficult due to the conflict of laws. To address these noted challenges, policy makers should take a broader economic perspective. The focus of this paper is therefore to weigh in on the fundamental understanding of broadcasting right, how it operates, how it is broadcasted, the law governing these broadcasts and the challenges faced due to the advent of social media and globalization. This Research explores the economic trade-offs involved in copyright regulations, especially in sports broadcasting. While granting exclusive rights can maximize profits for media organizations, it often restricts audience access and limits consumer choice. Fragmentation of media rights also fuels piracy, highlighting the urgency of a coordinated international approach. Establishing a unified copyright framework could reduce the need for geo-blocking by ensuring that content value can be recognized and protected across borders.